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Flatiron District

Flatiron District

254 Park Ave south #11D- Case Study

  • The owner of apartment #11D, approx. 2500 SF, tried selling on their own for 3 months at a $5,000,000 asking price.
  • Despite the owners' selling efforts, the apartment did not sell.
  • The Tavivian Sporn Group was hired by the owner as exclusive brokers to sell the property.
  • After a detailed analysis and market sudy, we priced the apartment at $5,750,000; 750K more than the previous asking price.
  • During the selling process, we featured the property on NY1, LUX T show generating international exposure, among other creative marketing methods.
  • After 50 days on the market, we were able to secure a fully-executed contract, cash offer, and one month closing at $5,550,000.
  • Contract price per SF: $2,220.
  • THIS IS THE HIGHEST PRICE PER SQUARE FOOT PLUS THE HIGHEST PRICE IN THE BUILDING'S HISTORY!
  • The last highest price per square foot fetched in the building was $1,373 per SF!
  • We achieved $1000 per square foot HIGHER.  The overall buiding blend of active, sold and contracts signed per SF excluding our sale is $1,156 per SF.

Our buyers are standing by!  If you are looking to sell or rent your home, please contact us to learn about our unique marketing strategy and selling methods.  We break records in every building we list, both in selling time and selling prices!  Our goal is to maximize your bottom line, and create value for you as our client.


We have a very different approach to pricing apartments, positioning them in the current inventory, and getting extraordinary results!

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